Mobile gaming was 80% of consumer app spend in 2015


Mobile gaming was 80% of consumer app spend in 2015

App store analytics company App Annie and UK market intelligence firm IDC have released a joint report on global gaming activity in 2015.

The headline news is that over 80% of spending on apps across both the App Store and Google Play came from mobile games, despite a decline in downloads of games on both stores.

Mobile gaming also continued to be the fastest growing market for games, although spending on home consoles was still five times greater than spending on mobile games.

Growing markets

The Asia-Pacific market continued to be the most dominant for spending on mobile games, growing 3.4% on 2014’s combined spend on both App Store and Google Play.

In terms of demographics, the report found that there is an even split of male and female gamers on mobile in the US.

  • Mobile gaming widened its lead over other platforms in 2015 in terms of spend, comprising 40% of all consumer spending on games.

  • APAC saw the largest increase in share of consumer spend on every platform except home game consoles, demonstrating its huge monetization potential.

  • Android, iPhone and PC/Mac gamer demographics had near-even gender divides — a key learning for advertisers and marketers trying to target both male and female gamers.

Around 40% of these gamers were aged 25-44, although there was still a large contingent of gamers aged 45+.